Manchester United’s Season Ticket Hike Sparks Outrage Amid £2bn Stadium Plans

Manchester United have stirred the pot at Old Trafford, announcing a 5% rise in season ticket prices for the 2025-26 campaign—just days after unveiling ambitious plans for a £2 billion stadium. The increase, the third consecutive year of 5% hikes, comes as co-owner Sir Jim Ratcliffe pushes financial restructuring, but it’s landed like a lead balloon with fans still smarting from years of on-pitch struggles and mid-season ticket gouging.

The club’s statement spares the under-16s, freezing their prices, but axes some senior concessions—a move that stings pensioners who’ve stood by United through thick and thin. Around the dugouts, prime seats are being flipped into hospitality tickets, a cash-grab aimed at swelling coffers for Ratcliffe’s grand vision: a 100,000-seater to replace the ageing Old Trafford. Last week, the 72-year-old billionaire laid bare the club’s dire straits, claiming they’d have been skint “by Christmas” without his cash injection and 450 staff redundancies. A day later, he dangled the new stadium carrot—a £2 billion dream pitched as the north’s answer to Wembley.

Chief executive Omar Berrada tried to soften the blow: “We appreciate the loyal and patient support of our fans, and particularly our season ticket holders who represent the core of our match-going support base. We understand the importance of their backing for the team and have worked hard to come up with a pricing package that is fair and reasonable. After 11 consecutive years of price freezes, we increased prices by 5% for the past two seasons and intend to do the same for next season to offset continued rises in operating costs. Prices remain significantly lower than a decade ago when adjusted for inflation, and at similar levels to peer clubs in the north-west of England.”

The maths might stack up on paper—£300 million in losses over three years demands action—but the timing rankles. United’s 3-0 thumping of Leicester last weekend, with Bruno Fernandes pulling the strings, hinted at a revival under Ruben Amorim. Yet fans, buoyed by that rare glimmer, now face a hike that feels like a tax on loyalty. Berrada’s nod to fairness rings hollow when set against January’s mid-season fiasco: matchday tickets jacked to £66, no concessions for kids or OAPs, a move that had the Stretford End fuming.

The Manchester United Supporters Trust (MUST) didn’t mince words, branding the rise “frankly offensive” in a fiery riposte: “The idea that fans should pay for the Glazers ownership and errors on top of the thousands that we already pay to loyally follow the team is frankly offensive. We argued United should implement a price freeze not just because of this, but for business reasons too. We were convinced that a freeze, accompanied by a rallying call showing we’re all in this together, could be a galvanising force to lift spirits and propel the team forward, and that the money ‘lost’ from not increasing prices would be more than compensated for by the greater revenue from a higher finish in the table.”

MUST’s plea for a freeze in January—echoed by the Fans Advisory Board—fell on deaf ears. Berrada acknowledged the pushback: “We understand that any price rise is unwelcome, especially during a period of underperformance on the pitch, and we listened carefully to the strong arguments put forward by the Fans Advisory Board in favour of a freeze. However, the club has decided that it would not be right to keep prices unchanged while costs rise and the club continues to face financial issues. We have kept the increase to the lowest possible level and protected our youngest season ticket holders from any rises, while ensuring the club remains financially strong enough to invest in improving the team.”

That investment pitch—tying ticket cash to squad upgrades—might sway some, but not all. A 5% bump lifts the average adult season ticket from £532 to £559 (based on 2024-25’s £38-£66 match range over 19 home games), still a snip compared to London’s eye-watering rates—Arsenal’s £1,073, Spurs’ £856—but cold comfort when United’s last Premier League title was 2013. Adjusted for inflation, Berrada’s right: prices lag a decade ago (£650 in today’s pounds), and they’re in line with north-west rivals like Everton (£565) and Burnley (£550). Yet the Glazers’ legacy—debt, decay, and now redundancies—casts a long shadow over “fair and reasonable.”

The hospitality shift near the benches hints at a broader play: milk premium seats while Ratcliffe’s £2 billion bet looms. “Our overall strategy is to price tickets at levels that keep every seat filled for every game, maximising support for the team, and providing a variety of options for different fans, including concessions for our young and elderly supporters,” Berrada added. It’s a tightrope—pack Old Trafford’s 74,310 seats, fuel Amorim’s rebuild, but don’t snap the bond with fans who’ve chanted through 11 lean years.

MUST sees a missed chance: a freeze could’ve rallied the faithful, turning goodwill into points—and profit—via a higher table finish. Instead, the 5% sting risks souring the mood as United chase top-half redemption. Ratcliffe’s stadium dream dazzles, but for now, it’s the punters in the stands footing the bill—one begrudged fiver at a time.