WSL Revenues Rise 34% Despite Fewer Fans

The Women’s Super League posted a 34% revenue jump across its 12 teams in the 2023–24 season, reaching a total of £65 million, up from £48 million the previous year. It marks the first time every club in the competition has recorded over £1 million in income.

The financial boost stands in contrast with declining crowds. While total revenues surged, average attendances fell 10%, landing at 6,642 spectators per match.

A study by Deloitte’s Sports Business Group attributed much of the league’s financial growth to sponsorship and related deals. Commercial income alone rose 53% and now represents 40% of total revenue across the clubs.

Four clubs dominated financially. Arsenal led with £15.3 million, followed by Chelsea on £11.5 million, Manchester United at £9.2 million, and Manchester City on £6.6 million. Together, they brought in two-thirds of the league’s total revenue.

Despite higher matchday earnings, the league posted a pre-tax loss of £28 million — up from £21 million the year before. Deloitte expects the arrival of UEFA Women’s Euro 2025 in Switzerland to play a part in helping overall WSL revenue exceed £100 million by the end of the 2025–26 season.

“Women’s football in England is evolving rapidly,” said Tim Bridge, lead partner at Deloitte’s Sports Business Group. “While challenges remain, it is clear there is potential for a passionate and engaged fanbase to drive the game’s development.

“Capitalising on major international tournaments is important at specific points in time, but sustainable growth hinges on the domestic league’s organic development.”

Bridge also highlighted the growing divide between the top earners and others, noting that “a competitive balance is a key priority” for maintaining momentum in the women’s game.